«Park Avenue» Boutique

Our main task was to attract a complex target audience and immediately win their trust.

The actuals were completed in the strict concept of the brand and reflect the main themes of the store.

For the design of the stories, we were inspired by fashion magazines and stylish combinations of colors and collections.

We separately conducted a process of improving covers for marketplaces and various sliders on the site.

Several sequential visual concepts were created, which smoothly replaced each other and improved along with fashion trends and customer needs.

One of the many advertising creatives was an animated video for social networks, timed to “Black Firday”.

The advertising campaign showed excellent results and attracted a large number of buyers.


  • A Store of Premium Women's Clothing from Europe

Park Avenue Boutique is a chain of stores in Sochi, with more than 100 brands from all around the world, selective collections from global designers, and a large online store in Russia.